How Travlinq Enabled Multi-TMC Travel Redemptions for a Global Loyalty Platform
A global loyalty platform wanted to make travel a core redemption category for millions of customers but lacked the travel infrastructure, supplier connectivity, and fulfillment network required to do it at scale. Travlinq became the travel layer that made it possible.
Client Overview
The client is a leading loyalty management company powering rewards programs for major banks across India, the Middle East, and the Far East. Their platform manages millions of redemptions every month across merchandise, vouchers, and lifestyle categories.
Travel was the most requested category but existing systems could not support real-time flight and hotel redemptions.
The Challenge
The loyalty platform required a complete travel engine to integrate into their rewards ecosystem and allow bank customers to redeem loyalty points for travel. Key requirements included:
- Real-time search, pricing, and availability
- Support for points-only and cash+points transactions
- Integration with multiple TMCs for fulfillment
- Scalability to handle festive and campaign spikes
- Zero dependence on internal travel domain expertise
The biggest constraint: building a complete travel stack internally would take 6–9 months and require deep travel expertise.
Why Travlinq
Travlinq provided a ready-to-deploy enterprise-grade travel engine built for non-travel companies:
- Pre-built integrations to multiple Tier-1 TMCs (India, UAE, Oman, Asia)
- Unified API for flights and hotels
- Varank’s strong TMC partner network for fast onboarding
- Configurable multi-bank rules & program-level controls
- Scalable search engine for millions of users
Travlinq allowed the platform to focus on customer experience — not technical infrastructure.
Solution Implementation
1. Travlinq Became the Core Travel Layer
Travlinq integrated directly with the loyalty redemption engine to manage all travel workflows, including:
- Real-time flight & hotel searches
- Point-to-value conversion for bank programs
- Booking, PNR generation & ticket issuance
- Cancellation & refund flows
2. Multi-TMC Fulfillment via One Integration
Travlinq’s routing engine mapped each bank to the appropriate TMCs:
- Bank A : TMC1 + TMC2
- Bank B : TMC2 + TMC4
- Bank C : International routing via TMC3
All TMC APIs were normalized into one unified interface eliminating multi-integration complexity.
3. Fully Customizable Redemption Logic
- Points-only or cash+points models
- Custom pricing logic per bank
- Campaign-specific promotional rules
- Wallet & coupon support
4. End-to-End Automation
- Fare validation & compliance
- Ticket issuance
- Real-time notifications
- MIS reporting
Results & Impact
8-Week Go-Live Across All Bank Programs
A deployment that would normally require months was executed in weeks.
Multi-TMC Deployment Without Complexity
One integration - Multiple TMCs - Full automation.
Travel Became a Top Redemption Category
Increased engagement, higher transaction volume, and customer stickiness.
Zero Operational Overhead
Travlinq managed booking, ticketing, routing & servicing.
Scalable Infrastructure
Designed to handle millions of users and festive spikes seamlessly.
Final Outcome
The loyalty provider became a full-scale travel redemption hub, enabling millions of customers across India, GCC, and Asia to redeem points for flights and hotels with a seamless user experience.
They gained a scalable, configurable multi-TMC travel layer without building any infrastructure internally.
